We know that 3/9 is the same as 1/3, of course, but to many buyers it seemed much more, since 3 and 9 are larger numbers…. Why pay the same for less meat?Ī&W and their publicists thought long and hard and came up with a genius solution: they replaced the A&W 1/3 with the new A&W 3/9, which weighs 3/9 of a pound.
It was a huge failure, because many people thought that 1/3 is less than 1/4, since 3 is less than 4. The Quarter Pounder weighs 1/4 pound (about 110 grams), and the campaign for the new sandwich emphasized that for the same price it contained 1/3 pound of meat. In the 1980s, the A&W company launched a new hamburger to compete with the popular block, from McDonalds. Marcelo Viana, director-general of the Institute of Pure and Applied Mathematics, published this week a good article in the Folha de São Paulo, Under the title “Who has an allergy to mathematics?”, he reported curious cases of this “allergy”, to avoid using a more appropriate word:
0 kommentar(er)
